Kia wants to give their brand a new look by "buffing up" the image of Kia.
Makers of the all new Kia Optima, which can be taken for a drive at Wagner Kia of Shrewsbury - 730 Boston Turnpike in Shrewsbury, MA, are undergoing yet another facelift process - both with vehicles and their company.
The South Korean auto maker recently unveiled new models, like Optima, with more powerful engines and fiercer front grills.
Kia is also changing its image as an employer. The company provides lunch break soccer matches on three artificial-turf fields, dormitory lodging for unmarried employees, a company hospital and fire station near the factory entrance. This from a car maker that is partially owned by Hyundai, at a 34% stake.
The plant in Hwasung, South Korea, is running at full capacity, and built 547,000 vehicles last year to meet global demands.
We had to get back to the basics," says Tae-Hyun "Thomas" Oh, chief operating officer, at Kia headquarters. "We worked hard in pursuing product quality. We knew we couldn't sell our cars without it." The plans included designing sleek models for the "young at heart," spending more on youthful ads.1
It seems to be working. Many of Kia's vehicles are rolling off dealership lots and it continues to rise. Are you ready to give Kia a try?
Source: 1http://www.usatoday.com/money/autos/2011-06-27-kia-rising_n.htm
