Consumers Digest
A leading consumer resource for automotive reviews, recently named four KIA vehicles "Best Buys" - the 2012 Kia Optima, 2012 Sorento, 2012 Soul
and 2012 Sportage. This latest recognition comes on the heels of KIA
Motors America announcing the company's best-ever October sales
and setting its 14th consecutive monthly sales record.
"KIA's design-led transformation continues to attract new customers to KIA showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry," said Michael Sprague, vice president of marketing & communications of KIA Motors of America. "Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the KIA brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."
All vehicles selected as a "Best Buy" by Consumers Digest deliver the most value for the money in their respective classes based on purchase price and ownership costs relative to subjective factors, such as comfort, performance and utility.
About the 2012 Optima
The 2012 KIA Optima stands apart from the crowd with its
head-turning design, fun-to-drive performance, modern amenities and long
list of standard safety features.KIA's second U.S.A built vehicle offers drivers cutting-edge technologies, including a standard eight-speaker Infinity audio system, HD RadioTM, and KIA's UVO powered by Microsoft voice-activated infotainment and communications system with a starting MSRP of $19,500.
About the 2012 Sorento
The 2012 KIA Sorento combines class-leading horsepower and fuel economy with cutting-edge technologies, including a GDI engine and KIA's UVO powered by Microsoft voice-activated infotainment and communications system. KIA's first U.S.A built1
and best-selling vehicle also offers a host of convenience features,
including power-folding mirrors, memory seat settings, power passenger
seat, ventilated driver's seat and heated, wood-trim steering wheel with
a starting MSRP of $21,2508.
About the 2012 Soul
Refreshed for the 2012 model year, the KIA Soul has been
fine-tuned with a significant number of technological, power train and
style enhancements. The 2012 Soul delivers class-leading horsepower9 and significantly improved fuel efficiency of up to 35 miles per gallon on the highway. Kia Motors' iconic hatchback remains a class-leading value with the lowest starting price of its competitive set at $13,900 MSRP.
Later this model year, Soul will be the first among its competitors to
offer the fuel-saving Idle Stop and Go technology, which turns
off the engine when the vehicle is not in motion, such as at a stop
light or in traffic.
About the 2012 Sportage
The 2012 KIA Sportage offers value-, image- and
safety-conscious consumers a striking design and a standout combination
of fun-to-drive performance, the latest in-vehicle technologies, and an
abundance of comfort, convenience and safety features at a tremendous
value. The sleek and modern Sportage is available with a powerful and
efficient 2.0-liter, 260 horsepower Turbo GDI engine that delivers
class-leading fuel economy of 29 mpg on the highway.
Inside the cabin, the Sportage features a host of available technology
features, including KIA's new UVO Powered by Microsoft hands-free, voice-activated infotainment system. The 2012 Sportage features a starting MSRP of $18,500.
Design-Led Transformation and Product Line
KIAMotors has undergone a dramatic, design-led
transformation, which has been delivering dynamically styled vehicles in
several important segments at exactly the right time, contributing to
the brand's continued gains in U.S.A market share. KIA is poised to
continue its momentum and brand growth through design innovation,
quality, value, safety features and new technology. KIA's commitment to
the U.S.A market is represented by its U.S.-based manufacturing
facilities in West Point, Georgia - KMMG - which is responsible for the
creation of more than 10,000 plant and supplier jobs and added the
critically acclaimed Optima midsize sedan13 to its production
line in September. Kia's model year 2012 vehicle line includes the
Sorento, Sportage compact, Optima midsize sedan, Optima Hybrid,
Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact
hatchback, Forte Koupe two-door coupe, all-new Rio and Rio 5-door
sub-compacts and Sedona minivan.
About KIA Motors America
KIA Motors America is the marketing and distribution
arm of KIA Motors Corporation based in Seoul, South Korea. KIA offers a
complete line of vehicles through more than 745 dealers throughout the
United States and serves as the "Official Automotive Partner of the
NBA." In 2010, KIA recorded its best-ever U.S.A sales and 16th
consecutive year of increased U.S. market share. KIA is poised to
continue its momentum and will continue to build the brand through
design innovation, quality, value, safety features and new technologies.
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