While Chrysler got the most attention for its Super Bowl ad starring Clint Eastwood, many found Kia's spot starring Mr. Sandman, Adriana Lima and Motley Crue to be the most entertaining. The car featured in the ad was the new Optima SX Limited, which made its debut at the 2012 Chicago Auto Show.
The New SX Limited is the new range-topping trim for the 2012 KIA Optima, slotting neatly above the SX. What it adds to the already loaded SX are LED daytime running lights, chrome accenting on the rear spoiler and lower door sills, red painted front brake calipers, a unique set of chrome 18-inch wheels, wood interior trim, and three exterior colors options of Ebony Black, Snow White Pearl and Titanium Metallic.
While no pricing for the SX Limited was given, we obviously expect it to start somewhere north of the SX trim starting at $26,500 base price. Production begins later this month at KIA's assembly plant in West Point, Georgia.
