If you haven't heard the news yet, Suzuki is gracefully leaving the US auto market. While the brand will still sell its popular line of motorcycles, ATVs, and watercraft, it will soon abandon all car sales and marketing in North America. But the good news for Kia fans like the staff here at Wagner Kia of Shrewsbury located at 730 Boston Turnpike in Shrewsbury, MA is that brands like Kia could benefit from the Suzuki's withdrawal.
Industry insiders and automotive journalists have speculated for some time that such a move was on the horizon for Suzuki. As Senior Analyst at Edmunds.com Jessica Calwell, said "No one should be surprised by this announcement, given Suzuki's lackluster sales performance in recent years. The company has had low margins, low-priced cars and small volume - which is far from the ideal combination. And unlike with exotic or luxury brands, it's nearly impossible over the long term to sustain a brand on such little volume when you don't have a healthy margin."1
This year, Suzuki has sold a little more than 21,000 new cars in the US, placing it behind Smart and the defunct SAAB, in terms of non-luxury brand performance. Right now, it seems that Kia and Nissan have the most to gain from Suzuki's loss.
Wagner Kia of Shrewsbury, serving Shrewsbury, Worcester, Boston, and Framingham , says a fond farewell to Suzuki automobiles, but we would also like to encourage you to check out new Kia models available here. Our staff is sure you won't be disappointed!
Source: 1http://www.insideline.com/suzuki/suzukis-exit-from-us-auto-business-expected-to-benefit-kia-and-nissan.html
