The Wagner Kia of Shrewsbury showroom has seen some incredible changes with seven new or redesigned models joining us this year alone. Each one of these vehicles has been revered within the automotive industry for their style and affordability, and new releases like the K900 sedan are right around the corner.
All of these vehicles which we have here in Shrewsbury, Massachusetts have combined their reputations to help the Kia name to be listed as one of the most recommended brands in the world. The yearly list, which is put together by The Boston Consulting Group (BCG), compiles data from five countries and five diverse product categories.
The survey asks 32,000 people to compile a list of the top 55 brands spread across the five categories, and then the Brand Advocacy Index (BAI) number is created to measure the word-of-mouth recommendations.
Kia topped the automotive segment with 63 percent of the responders advocating the South Korean automaker.
To be named on this list is very promising, and as Pedro Esquivias, a BCG partner and coauthor of the report, stated: “Consumers are positively endorsing the most recommended brands to their friends, family, and coworkers – often spontaneously and even when they are not even customers of the brand. As a result, these brands see strong financial gains that demonstrate the power of advocacy to drive top-line growth.”1
Word-of-mouth recommendations are a crucial marketing factor, but our brand would not have been named on the list in the first place if they were not delivering the amazing vehicles we have here in our new Kia inventory.
If a friend or family member has been talking about the vehicles we have here at Wagner Kia of Shrewsbury, why not come by and see what all the hype is about. We guarantee you will not be disappointed with vehicles like the new 2014 Soul, so stop by 730 Boston Turnpike today.
