As you probably already know, the Kia Optima in our Shrewsbury, MA showroom is a real crowd-pleaser here in the United States. That makes sense. As one of our choice South Korean automaker's flagship models, the sedan is equipped with a bounty of technologies, all of which have mass appeal.
It's worth reiterating, an abundance of features is one of the many reasons why the Optima has become beloved by drivers across all fifty of this country's diverse states. Of course, that's not to say that Kia is finished proliferating the sedan's wide-reaching popularity.
Allow us to explain. With the introduction of the 2014 Optima, which is already available here at Wagner Kia of Shrewsbury, the automaker is rolling out a pair of Spanish-language ads to resonate with this influential market. The two spots, which are titled "Cuidando de ti" and "Pez", tote the sedan's Blind Spot Detection system and Sport driving mode respectively.
As the Executive Vice President of Marketing & Communications for Kia Motors America, Michael Sprague, elaborates, "The new spots help to increase Kia's presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled."1
Intrigued? It'd be hard not to
be, really. For the complete specs of the 2014 Optima, we welcome you to stop
by our new Kia
dealership. At your earliest convenience, we're happy to
arrange test drives and answer any questions you may have.
Source: 1 http://www.kiamedia.com/us/en/media/pressreleases/7514/redesigned-2014-kia-optima-saves-the-day-with-technology-and-turbocharged-performance-in-new-spanish-language-advertising-campaign
