At Wagner Kia of Shrewsbury we must profess; while we certainly don't have a preferred model from our selected Korean automaker, each member of our team does have a favorite color. Some of us opt for vibrant hues such as red or green, while others tote the merits of more modest tones like white and silver.
Just like you, we simply have different shades that we find visually appealing. And, excitingly, it's these individual preferences that Kia is highlighting in their new marketing initiative coined #ColorYourLife.
As its name suggests, the campaign, which is currently ongoing on the Korean automaker's Facebook and Twitter channels, aims to highlight the various colors available on new Kia models. But that's only the beginning. You see, perhaps most interestingly, the brand is discussing how these shaded preferences may represent drivers' personalities.
Take the automaker's zesty Lemongrass hue as an example. The color, which is a vibrant, eye-catching green, suggests that the person behind the wheel is confident, trustworthy and positive. Meanwhile, those who opt for the automaker's Satin Metal, which is a silvery shade found on the all-new 2014 Kia Cadenza, are also quite self-assured. They're also likely to be calm and elegant, too.
Intrigued? To peruse our new and used Kia inventory, we kindly urge you to swing by our showroom serving Framingham area drivers. Conveniently housed nearby at 730 Boston Turnpike in Shrewsbury, MA, we're happy to arrange test drives and detail the specs of the models that grab your attention.
