If given the choice between the luxury with which you're familiar or something brand-new, what would you choose?
These are the options presented to a couple in a brand-new set of Kia ads called 'Truth,' the first of which will air this weekend during Super Bowl XLVIII.
In the ads, actor Laurence Fishburne who played the role of Morpheus in The Matrix movies, asks the couple to choose between a blue and red key: the latter of which offers them luxury like they've never experienced before.
The red key (which is what the couple ultimately ends up choosing) leads them to the all-new Kia K900: Kia's newest luxury vehicle which is unlike any other in the new Kia lineup, past or present.
Have a look at the ad, which Kia has provided a preview of on its YouTube channel:
And, if you'd like to learn more about the Kia brand, then we at Wagner Kia of Shrewsbury in Shrewsbury, MA invite you stop by our dealership, any time.
