2015 turned out to be an outstanding year for Kia Motors America (KMA), as the auto make ended the year on an eight month streak of monthly sales record; achieving its best year ever. Selling 625,818 vehicles in 2015, Kia broke the 600,000-mark for the first time, and earned an 8 percent increase over 2014. The company ended the month on a high note, selling 54,241 vehicles in December; an increase of 19 percent, and its best December on record.
Highlights that helped Kia achieve the record-setting numbers included:
- Optima set a single nameplate record, with 159,414 units sold.
- Sportage and Sorento increased combined CUV YOY sales by 16.9 percent.
- The company celebrated its 6 millionth vehicle sold in the U.S. since 1994.
Michael Sprague, chief operating officer and EVP for KMA commented on the achievement. “Even without the benefit of a truck in our lineup, Kia began 2015 as one of Yahoo!’s ‘hottest brands’ and it only got better from there as we outperformed the record-setting industry and posted big gains in several passenger car and CUV segments,” he said. “The new Kia is a recognized leader in design, quality, advanced technology and value, and with three all-new products scheduled to launch in 2016, we will continue challenging everything people think they know about this brand and our world-class products.”
