The 2016 Kia Optima represents a new wave of midsize sedans -- the kind with personality... or pizzazz, if you will. Drivers are sick of dingy grey socks! They want fun, happy, patterned socks. Uhh, you'll understand what we mean when you check out Kia's latest ad for the 2016 Super Bowl.
Heated seats always #AddPizzazz when it’s cold. #KiaOptima pic.twitter.com/THQoogl4lO
— Kia Motors America (@Kia) February 4, 2016
Don't choose the dingy sock -- choose the Kia Optima.