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Meeting consumer expectations is good. Exceeding consumer expectations is great. Setting the expectations against which consumers measure all others is even better. Enter: the 2012 Kia Optima. Not only has the model won over auto critics and consumers alike, it sets the bar for all others in its class. But don't take our word for it. Listen instead to Autobytel, an automotive research group with over 75-years of industry experience.

Recently, Autobytel confirmed what Wagner Kia of Shrewsbury already surmised and named this year's Kia Optima the "2012 Sedan of the Year." Now, there are several reasons why…

NBA basketball fans who watched last year's slam dunk contest on All-Star Weekend saw a spectacular dunk by Blake Griffin over a Kia Optima, with an assist from former teammate Baron Davis, who passed Griffin the ball through the sedan's moonroof.

This is the New second-generation, 2012 KIA Cee'd that we'll soon be feasting our eyes on it's debut at the Geneva Motor Show. KIA announced that it has "enhanced maturity and presitge within a sport package," and based on the photos, we agree.

While Chrysler got the most attention for its Super Bowl ad starring Clint Eastwood, many found Kia's spot starring Mr. Sandman, Adriana Lima and Motley Crue to be the most entertaining. The car featured in the ad was the new Optima SX Limited, which made its debut today at the 2012 Chicago Auto Show.

The second generation of the Kia c'eed is a dramatic rework five years after the C-segment fighter was introduced. It is fronted by Kia's now-familiar design elements, attempting to go upmarket along its flanks with chrome trim around the windows and "styling typically found on a sporty coupé with the space and functionality of a five-door hatch."

We don't know what its innards look like, but Kia says it has a "driver oriented dashboard and refined interior, with a strong focus on quality of materials." Other reports suggest it will be offered with a choice of two…

Kia is rolling out the second generation of its UVO infotainment system before we could really get to know the original, but UVO2 is packing all the advanced telematics and connectivity features of its competitors - or at least it will when it ships later this year.

We had a chance to sample the lower-spec version of UVO2 in an Optima Hybrid, and overall, it's an improvement over its predecessor both in terms of polish and features.

Included in UVO2 is automatic crash notification, road-side assistance, service reminders and tracking, along with geo-fencing, speed warnings and a curfew setting that…

The Hyundai Elantra edged out the Ford Focus and Volkwagen Passat Monday to win the 2012 North American Car of the Year award.

The prestigious industry award was announced at the start of the North American International Auto Show in Detroit.

Spied: 2013 Kia K9
Only a few months after Kia shocked the industry with their GT Concept at the Frankfurt Auto Show, the South Korean automaker continues their aggressive strategy of scaring the elite of the industry. More specifically, Kia has deliberately set the German automakers in their target sites with the goal of taking on the likes of Audi, for example. Sound unrealistic? Only a few years ago they were largely written off as a serious competitor to Japanese brands. Today, their sales figures and exterior styling…

Maybe you've seen the 2012 Kia Soul hamster ads where the rodents dance to LMFAO's "Party Rock Anthem"; or, maybe you've just heard about the funky, boxy vehicle that has stolen the hearts of budget buyers and young families alike. Either way, you should know that the new Kia vehicle, which debuted in 2009 increases in popularity every day. With over 85,000 sold in the past two years, the Kia Soul  amazes owners with tons of standard features, unique styling, and an extended warranty.

It's no surprise, then, that Deanna Sutorius, Vanessa Branch, and Rachel…

Kia Motors America has hit a hole-in-one by partnering with the Ladies Pro Golf Association(LPGA).  Kia recently announced its union with the organization, which has named the South Korea-based company its "Official Automotive Partner of the LPGA" and "Official Tournament Vehicle" of eight LPGA tournaments, including the recent mid-November 2011 inaugural CME Group Titleholders Tournament. Kia also will become the title sponsor of the Kia Performance Awards, which will be presented at the 2012 CME Group Titleholders and showcased during the course of the season on LPGA telecasts and LPGA.com. Finally, there will be a Kia "hole-in-one" vehicle…